Jobs and projects in
marketing and communications
Jobs in marketing and communications with YER Germany
YER Germany connects talented marketing, communication and PR professionals with companies — at every experience level, from junior to senior. Depending on your employer, permanent roles, project-based assignments, temporary work and in-person, hybrid or remote working models are available. You’ll find our locations in Munich, Cologne, Hamburg, Stuttgart, Frankfurt, Nuremberg, Bochum, Mannheim and Rostock.
What marketing jobs involve
In marketing jobs, you will develop and manage measures to position and market products or services. Depending on your role, you can work in a strategic, data-driven or creative way.
Typical responsibilities include:
- Market and competitive analyses
- Planning and implementing campaigns (e.g. performance marketing, SEA, social ads)
- Managing e-commerce activities
- Analysing KPIs and optimising conversion rates
- Budget responsibility for digital or traditional measures
Jobs in communication and PR are also part of the wider field of marketing. In these roles, you’ll develop communication strategies, create content, manage media relations or take charge of social media and content projects.
Whether as a performance marketing manager, e-commerce manager, communication manager or PR manager – you help make brands visible and successful.
Career paths and qualifications
Your path will take you from operational roles to strategic positions: Specialise in performance marketing, brand strategy or digital marketing, or take on leadership responsibility as a team lead, senior marketing manager or CMO. Certifications from Google, Meta, HubSpot and LinkedIn Learning, as well as training in marketing analytics, growth hacking and marketing automation, will open new doors for you.
Typical roles
- Marketing manager
- Digital marketing manager
- Performance marketing manager
- E-commerce manager
- SEO/SEA manager
- CRM manager
- Content marketing manager
- Social media manager
- Communication manager
- PR manager
- Senior communications specialist
Fields and industries
From start-ups to global players: Marketing expertise is needed everywhere. Tech companies and e-commerce rely on growth marketing and performance optimisation. FMCG companies invest in brand building and retail marketing. Fashion and lifestyle thrive on creative storytelling. Automotive, finance, tech and healthcare develop complex B2B and B2C strategies.
Future and trends
AI is revolutionising marketing. From predictive analytics and chatbots to AI-generated content: Technology is becoming a lever for scaling and personalisation. Marketing clouds, CDPs and automation platforms merge data from all channels into integrated customer journeys.
At the same time, the demand for authenticity is growing: Purpose-driven marketing, sustainability communications and diverse representation are becoming a must. Influencer collaborations, user-generated content and community-driven brands have the edge over traditional advertising. People who think strategically, are tech-savvy and combine creative and analytical skills will shape the future of marketing.
Discover more jobs & projects
Not seeing the right job or project for you? Check out our job and project board and expand your search by specifying other specialisations, such as design and creation, and much more.
FAQ: Frequently asked questions about our marketing and communications jobs
How much do you earn in marketing jobs?
Salaries in marketing jobs depend on your experience, industry and specialisation. While entry-level staff start with a fixed salary, senior positions in performance marketing, e-commerce or as head of marketing enable much higher earnings.
What does a marketing job involve?
In marketing jobs, you plan and manage campaigns, analyse KPIs, optimise performance measures and take charge of budgets. Depending on your role, you will work in performance marketing, e-commerce, SEO or CRM. In communications jobs, the focus is more on PR, content and strategic corporate communications.
Where are marketing jobs in demand?
Marketing experts are sought after across industries, particularly in tech, e-commerce, automotive, finance and healthcare. Digitalisation and data-driven marketing are also driving demand.
What are the requirements for marketing jobs?
Key requirements for jobs in marketing are analytical thinking, an understanding of target audiences and experience with digital tools. Knowledge of performance marketing, marketing automation or analytics are also beneficial.
How do I apply with YER Germany?
Apply directly via our job portal or on spec. Our specialist marketing contacts will guide you through the entire process.
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